I thought the rebate was a photoshopped internet joke...

[RichardInTN]

But apparently it wasn't. 

But Light really IS trying to give away their beer because it just isn't selling worth a crap!

Came across this in the grocery store today:



The one that I saw online was $20 rebate for 24-can case selling for 19.99

The one I saw in person (pictured) was $15 rebate off of "cases of 15 cans or larger", and the sign was attached to 18-can cases selling for $20.99. Basically, after rebate: $6.00... for EIGHTEEN CANS OF BEER!



The boycott is working!

[Lindley]

Those beer drinkers showed how boycotting is done. They didn’t even call for a official boycott. They just started buying other brands.

[RichardInTN]

The best kinds of boycotts are the ones that AREN'T "organized"... where the majority of people all go "Nope... no more of THAT for me!" just because the majority of people aren't insane, not because someone asked them to do it.

[justbec]

They brought it on themselves